At C3 Advisory, we believe that smart transformation begins with people.
We partner with governments, communities, SMEs, academia and industry to co‑create resilient, digitally‑enabled urban environments that meet the UN Sustainable Development Goals.
C3 is an Omani-based company that leads in launching creative initiatives, designing impactful programs, and collaborating with government, private, and academic sectors to support youth and community development.
To be a leading catalyst for innovation, education, and sustainable social impact in the region.
To design and implement high-quality programs that empower individuals and strengthen ecosystems through partnerships and strategic collaborations.
Our Smart Transformation Framework
Our Methodology
Smart Community
Engage citizens, SMEs, academia and government in collaborative co‑creation
Smart City Vision
Define bold, data‑driven urban development strategies
Smart Infrastructure & Technology
Deploy scalable, future‑proof digital and physical systems
Smart Governance
Embed transparency, accountability and agile decision‑making
SDG‑Aligned Smart Solutions
Prioritize initiatives that contribute to social, economic and environmental goals.
Underpinning every step is our C3 Innovation Lab a three‑phase journey
Our Services
Advisory & Strategy
Tailored guidance on sustainable urban planning, digital transformation and governance
Smart Cities SandBox
A live testing platform for partners to pilot Proof‑of‑Concept tools in real urban settings
C3 Innovation Lab
Hands‑on labs and workshops that translate strategy into action, facilitated by global experts
Social Investment Initiatives
Design and deploy community‑driven programs that maximize social impact.
Conferences & Events
Global forums and educational workshops connect stakeholders and inspire innovative ideas.
Technology as‑a‑Service (TaaS)
End‑to‑end assessment, design, deployment and management of smart‑city technologies.
Partners and Advisors
Laila is a visionary and global futurist leader with over 20 years of experience in the government and private sector. She is the Managing Director of Communities Connect Cities (C3), a leading advisory company in smart and sustainable cities that empowers organizations to achieve their goals and create positive impact. She is also a recognized expert and advisor in metaverse, digital transformation, innovation, and tourism, with multiple publications and awards in these fields.
With a strong focus on the Middle East, Laila has been instrumental in shaping the smart cities agenda and strategy for various governments, UN organizations, and consulting firms. She is the founder of the Smart Cities Ambassadors program, a global initiative that nurtures and mentors individuals to become leaders in the field. She is also a sought-after global keynote speaker and author, who shares her insights and vision on the future of smart and sustainable cities, metaverse, and tourism. Laila is passionate about creating a better world for everyone through technology, collaboration, and innovation.
Buthaina Al Kindi's influence on digital transformation extends beyond her work on the "Invest Easy platform." She has played a pivotal role in shaping the digital landscape of Oman as one of the leaders in national digital transformation projects while working with the Information Technology Authority. Her expertise and leadership have been sought after by various organizations and companies, and she has served as an advisor for numerous national digital transformation initiatives. Buthaina's strategic insights and hands-on experience have been instrumental in driving the success of these projects, further cementing her reputation as a pioneering force in Oman's digital revolution. Her extensive background and commitment to advancing the digital agenda continue to position her as a prominent figure in the country's ongoing journey towards digital excellence.
Max Leal is a highly accomplished Brand Strategist with a profound understanding of the field and a remarkable entrepreneurial spirit. With a sharp business mindset and extensive expertise, Max excels at identifying the core strengths of brands and transforming them into strategic plans that deliver exceptional results.
Throughout his illustrious 25-year career, Max has partnered with companies across diverse industries in Brazil, Portugal, the UK, The Netherlands, Germany, and the UAE (Dubai). His international experience has enriched his perspective and allowed him to develop innovative work methods that consistently drive success.
Max's distinctive approach, known as the "Soul Before," sets him apart as a true visionary in the field of brand strategy. By uncovering the essence and unique qualities of each brand, he crafts strategies that capture the heart and mind of the target audience, propelling businesses towards unprecedented growth and recognition.
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Our Clients
At C3 Advisory, we are proud to collaborate with a diverse range of clients across government, private sector, academia, and civil society. Our partnerships span across Oman, the GCC, Europe, Asia, and beyond.
C3 Advisory Flagship Initiatives
At C3 Advisory, our mission to build sustainable, human-centered cities is brought to life through a dynamic set of high-impact initiatives. We highlight our three key programs, which together support innovation, inclusion, and leadership in smart urban transformation.
Women Future Cities (WFC)
Empowering Women to Lead the Cities of Tomorrow
Women's Future Cities is a leadership and innovation initiative that aims to enhance the role of women in shaping the future of smart and sustainable urban environments.
Key Components
Entrepreneurship Accelerator
Expert Dialogues (10 interviews in progress)
Entrepreneurship Accelerator
Entrepreneurship Accelerator
Being part of WFC means contributing to building smart, inclusive, and sustainable communities while growing your skills and expanding your influence.
Be Part of This Initiative
Stay Connected & Get Involved
Smart Cities Talks (Sualif Al-Mudun Al-Thakiyah)
A Dialogue Platform to Democratize Smart City Knowledge
Smart Cities Talks is a knowledge-sharing platform aiming to simplify smart city concepts and make them accessible to all from citizens to policymakers.
Pillars of the Initiative
Bridge the digital divide with simplified language
Foster community awareness and empowerment
Support job-seekers and youth through training and volunteering
Share global best practices and co-create local roadmaps
Being part of Smart Cities Talks means contributing to building smart, inclusive, and sustainable communities while developing your skills and expanding your influence.
Be Part of This Initiative
Stay Connected & Get Involved
